Templates and talking points to request client referrals

 Client referrals can be the engine that grows your private practice. For a step-by-step guide for building your client word-of-mouth strategy, check out this article. For language you can sue to ask clients for referrals and reviews, read on! 

Email asking for reviews:

Dear [Client's Name],

I hope this email finds you well. It has been an absolute pleasure working with you as your dietitian, and I am grateful for the opportunity to be a part of your success.

I am reaching out to you today to ask for a small favor. As you know, word of mouth and personal experiences play a crucial role in helping others find the support they need on their own health journeys. Your feedback can make a significant impact in guiding prospective clients towards making informed decisions about their nutrition and well-being.

If you have a moment, I would greatly appreciate it if you could share your experience by leaving a review on <<Google/Yelp/ZocDoc>>. Your honest feedback can make a real difference in the lives of others seeking guidance and support.

Here are the links to my profiles on these platforms:

[Insert Links]

I truly appreciate your time in leaving a review! If you have any questions or need further assistance, please don't hesitate to reach out.

Warm regards,

Name

Email asking for referrals:

Dear [Client’s Name],

This week, I’m [celebrating 2 years in private practice/celebrating my 500th client/proud to announce that I’m now in network with Aetna]. As I reflect on this milestone, I wanted to extend a thank you to you for being part of this success. 

Working with you has been a highlight of the past few months. I’m so impressed with the dedication you’ve shown to hitting your goals, and am grateful that you’ve included me as part of your team!

As I prepare for [the next year/next 500 clients/to expand my business with Aetna clients], I would love to be introduced to any of your friends or family members who may be interested in nutrition support. Please share my information with them, and let them know that I’m happy to provide a free 15 minute introductory call.

Thank you for considering this ask! Please let me know if there’s anything I can answer or provide before you share any referrals. 

I’m looking forward to our continued work together!

Name

Talking points to ask for a direct referral, unprompted

• I want to thank you for letting me be part of your journey, I’m so impressed by the strides you’ve made towards the goals you’ve set for yourself

• I hope you feel proud and accomplished in everything you’ve achieved in the past few months

• One of the things I’ve seen happen with other clients when they’ve made such great progress is that they become a source of inspiration for others in the communities

• I’ve really loved working with you, and would love to extend the same support to anyone you know

• If you have any friends or family who are interested in nutrition support, I’d be honored if you referred them to me

• If you have any questions before making a referral, please don’t hesitate to ask! 

• I really appreciate your ongoing trust and partnership. Thank you for considering this!

Talking points to ask for a referral when someone expresses they really value your service

• Thank you so much for sharing that, and thank you for letting me be part of your journey! I’m so impressed by the strides you’ve made towards the goal you’ve set for yourself.

• I’ve loved working with you, and I’m always looking for other clients that I can support in similar ways

• If you have any friends or family who are interested in nutrition support, I’d be honored if you referred them to me

• If you have any questions before making a referral, please don’t hesitate to ask! 

• I really appreciate your ongoing trust and partnership. Thank you for considering this!